Outcome Thinking by Design
Outcome Thinking by Design (OTD) is a unique blended model of Design Thinking and Service Blueprinting developed by Advance.
Through this end-to-end human-centred process we coach teams to innovate and amplify strategy design and service development.
Using a blend of well-established design thinking, creative problem solving and service blue printing methodology, we turn the deep insights of people, customers and wider stakeholders into innovations.
We work with the curious, to drive organisational change through be spoke face to face, hybrid or fully virtual interventions using online visual collaborative platforms.
outcome thinking by design:
Builds Curiosity - Bring your curiosity, dispel your limiting beliefs, manage your assumptions and value empathy in a process of strategy and service development to gain a greater understanding of your people, processes and systems that will deliver into the future.
Enables Co-Creation – Collaborate to develop new value in your strategy, products or services with experts, customers and stakeholders where ideas are shared and improved together.
Creates Change – through the focus on curiosity and co-creation the opportunities for innovation, growth and transformational change can be realised. Whether that is building vision, agility, community, collaboration or mobilising.
Through our Outcome Thinking by Design (OTD) process we help you solve problems in a creative and innovative way by;
Showing you how to leverage innovative thinking styles.
Building creative confidence.
Creating a safe space to share and try out new ideas.
Asking insightful questions to challenge on what will really work for our customers of service users.
Being intentional about the outcomes and meaningful results we want to achieve.
Taking on feedback for improvement.
Harnessing your emotional intelligence to achieve your outcome-based approach to problem solving.
Combining convergent and divergent thinking.
design thinking
Design Thinking provides a solution-based approach to problem solving where you seek to fully understand the user by challenging assumptions, redefining problems and identifying alternative solutions that may not have been instantly apparent. Design Thinking revolves around a deep interest in developing an understanding of the people for whom we are designing products, services or strategies for, through observing, questioning, and reframing problems in a hands-on way.
Service blueprinting
Service blueprints are process diagrams for services that connect the customer experience with the people and activities that deliver it. Organisations use them to deeply understand an existing service and identify challenges and opportunities for improvement. Service blueprints can also provide the starting point for creating and implementing new services that deliver a great customer experience and reduces costs in the process.
Our OTD coaches (Niamh Shiells and Karen Delgado) are certified in:
IDEO – Advanced Certificate in Design Thinking
Design Thinkers Academy – Design Thinking Fundamentals
Design Thinking Academy - Service Blue Printing
Design Thinking Academy - Systems Thinking
